B2C: Good-Better-Best Material Program

 

Competitors that try to mimic the Bray system like you to believe that there 1 layer material is all your need to enter into the windshield protection industry but the windshield protection business is not as simple as installing 1 layer product.

Close deals faster and keep your customers happy with their decision to invest in windshield protection.

Most the successful windshield protection dealers all use the Bray’s Good, Better, Best system What is the Bray’s good, better, best system? It's a selling technique along with a product line that gives customers the ability to purchase the item that most closely fits their needs and their budget. When well executed, it enables dealers to up-sell and increase the average ticket size and at the same time put the responsibility and expectations of care and maintenance on the the consumer.

Bray has three windshield protection products all providing a quality protection. Two of them have the added feature of longer life up to 4 years, but one has a no scratch warranty and is clearly the market leader with exceptional life. The Bray Authorized dealer can now provided three unique buying opportunities, with three unique price points and product life’s, fulfilling the needs of any customer who might be in the market for a new windshield protection system.

Just displaying a good, better, best option is not enough, you need to tell the story. Pictures alone wont give customers enough information to distinguish between three seemingly similar products. Authorized Bray dealers may take advantage of having an in-store displays and physically explaining to customers all the attributes of multiple product choices or even to demonstrate how one product is better than another on the Bray marketing system displays

 
 

Good Option

ECO SKIN®
Advancing the traditional 1-layer windshield protection, the Bray Eco Skin® utilizes its hard coat technology to increase product life, while also providing a cost effective windshield protection system. Bray's 1-layer system is a viable entry point into windshield protection.

  • Up to 12 month life expectancy depending on usage, product care and environmental conditions.

  • Originated from first windshield protection product that was developed back in 2006

  • Optically clear and metal free to provide zero interference with today's high tech windshield systems

  • The balance between cost and quality. Advanced technology is standard.

Better Option

WINDSHIELD SKIN®
Each layer of material lasts up to 12 months depending on maintenance and environmental conditions. Windshield Skin® 2-layer material will last twice as long and at a minimal additional cost. Our new Windshield Skin® System employs a 2-layer system that makes all windshields safer and more convenient to use. Because it sits right in front of you on your vehicle, Bray's Windshield Skin® is made to the absolute highest quality and clarity. For example, the optical-grade, scratch resistant hard coat is an incredible crystal clear 6H+ hardness. Bray's 2-layer system also lets you remove a worn, single layer within seconds - by simply grabbing the top layer and pulling across the windshield. Now the damaged layer is removed and a completely new layer is exposed and ready to protect your windshield out on the road.

Best Option

WINDSHIELD SKIN® PLUS
The pioneer of the windshield protection industry, Bray's new 2 Layer Windshield Skin® PLUS System employs a 2-layer material along with a No-Scratch Warranty program, giving it a total of 4 layers of material at no additional cost. The optical-grade, scratch-resistant hard coat is an incredible crystal clear 6H+ hardness. Bray's 2-layer system also lets you remove a worn, single layer at a time. Now the damaged layer is removed and a completely new layer is exposed and ready for the road.

  • No-Scratch Warranty

  • Guaranteed 18 month life expectancy

  • 20 to 36 month life expectancy

  • The world's only street use, 2-layer windshield protection with No-Scratch warranty

  • The only program that offers a total of 4 layers of material

 
 
 

Product Care & Maintenance

Windshield protection products are a disposable product and have a set life expectancy. Bray products come with the highest graded hard coat and give the longest life span per layer of material available. Bray offers many different types of material so make sure you pick the material that best fits your needs. The easiest method to extend your windshield protection layers' life is to follow and maintain the correct cleaning process. The wrong cleaning process can cause hard coat lift, increase scratching, increase wear and tear and heighten the risk of visual impairment.

 
 
 

Aftermarket Factory MSRP

Standard vehicle

Eco Skin® 1 layer $199

Windshield Skin® 2 layer $299

Windshield Skin® Plus 4 layer* $499

(Toyota, Honda, Ford, etc)

High-line vehicle

Eco Skin® 1 layer $299

Windshield Skin® 2 layer $499

Windshield Skin® Plus 4 layer* $699

(Audi, BMW, Mercedes, etc)

Exotic vehicle

Eco Skin® 1 layer $499

Windshield Skin® 2 layer $799

Windshield Skin®Plus 4 layer* $1099

(Ferrari, Lamborghini, Bentley)

 
 
 
 

Bray History

 

Bray Windshield Skin® was started to solve a simple problem - to eliminate windshield damage and the costs and inconveniences of replacement. From humble beginnings as an automotive tuner shop, to present day leader in high-performance laminated manufacturing, the Bray brand has stayed endlessly committed to pushing the envelope of excellence and innovation in the automotive industry.

 
 
 

Windshield Protection USA Patent / Legal Litigation

 

Bray, Madico and Clear Plex together developed windshield protection back in 2004 and then in 2018 Clear Plex sold to Madico, so now there are only two manufactures able to manufacture an exterior windshield protection materials.

With the litigation in 2015 fully resolved, Bray Group is eager to bring its innovative Bray Windshield Protection System to the public and continuing to provide an exciting line of the world’s most advanced windshield laminate products.

 
 
 

Top Questions Asked

 

What product should i Get Bray 1 layer system, 2 layer system or 4 layer system?

Bray 2 layer windshield protection is the latest and most advanced technology windshield protection on the market. Unlike 1 layer windshield protection that when it is damaged by scratches, wipers, or power steamers, it has to be completely replaced, Bray has developed worlds only multi-layer system that comes with a base skin and an ultra thin top skin that is designed to be replaced as needed. This means the base skin remains on the vehicle and only the top skin has to be replaced for on-going maintenance. This eliminates the expensive replacement of the complete product.

 

What do i need to know and about this Product and what should i Expect.

• Bray Windshield Skin® is designed to protect automotive glass and other surfaces from harmful effects of rock chips and abrasions.
• Bray has developed a super 6h hard coat material that is stronger than any product currently out on the market.
• Each layer of material has a life expectancy in normal conditions is up to 12 months. So you can choose how many layer you feel you need.
• Product will be damaged if not taken care of and maintained correctly. In addition,
• Bray's 2 layer Windshield Skin® Plus has a 18 month warranty giving the end user the 18 month product replacement warranty.

How do i explain product life to a customer?

Bray has developed a system that has been proven on a global scale; we have put together the formula for success for the Bray Windshield Protection products. The number 1 issue is improper education about the product life and expectation. If the factory education material are fallowed the product life expectancy and expectation are clear but when the material are not fallowed the consumer has no way to understand the factory product life or expectations.

Product life is not as simple as saying x amount of months or x amount of miles this product is a wearable product that its life is directly related to the amount of uses, proper care and maintenance, proper windshield wipers, environmental conditions.

The Analogy

You have three different customer vehicles

- Vehicle one is owned by a 60 year old women that drives 8,000 miles a year

- Vehicle two is owned by a 18 year old male that drives 16,000 miles a year

- Vehicle three is a company truck that is driving 25,000 miles a year

Process:

- Each vehicle care and maintenance is completely different

- Each vehicle driving conditions are comply different

- Each vehicle usage is completely different

What happens to each?

- If factory care and maintenance are followed the vehicle one product life will be high

- If factory care and maintenance are followed the vehicle two product life will be average

- If factory care and maintenance are followed the vehicle three product life may be below average due to the high usage.

Who’s is responsible for education the custom?

If you “the customer” do not the factory care and maintenance at all who is at fault for a low product life

A. The customer that didn’t follow the care and maintenance for windshield protection

B. The store that sold the windshield protection and did not educate the customer about product life

C. The factory that made the product and care and maintenance guild lines to fallow along with different product types if a longer product life is needed.

The Bray factory provides material and requires dealers to use for the education of consumers:

- Care and maintenance brochures for the Bray stores to educate the customers on proper care and maintenance

- Education posters for the store to show the customer about the proper care and maintenance to the customer

- Sign-off sheets for the stores to confirm they have reviewed with the customers about the proper care and maintenance

How do i explain product Care and maintenance to a customer?

Bray has developed a system that has been proven on a global scale; we have put together the formula for success for the Bray Windshield Protection products. The number 1 issue is improper education about the product care & maintenance. If the factory care and maintenance are fallowed the product life expectancy is delivered but when not fallowed the product life is effected

The Analogy

The care and maintenance of a T-shirt (window tint) compared to the care and maintenance of a cashmere shirt (windshield protection). Both items have care and maintenance instructions sewn on the from the factory.

You buy a $20 T-shirt and a $300 cashmere shirt at your department store.

You wear both shirts over the week and then you wash them both the same way you always wash your T-shirts.

Process:

- Toss them each into the washer

- Toss them each into the dryer

What happens to each ?

- T-shirt is fine (window tint)

- Cashmere is distorted (windshield protection)

Really who’s fault is this?

You “the customer” put the cashmere shirt in the washer and dryer and distorted the cashmere shirt.

A. The customer that didn’t follow the care and maintenance for cashmere

B. The store that sold the cashmere shirt and did not educate the costumer on proper care and maintenance

C. The factory that made the cashmere shirt and provided care and maintenance guidelines

The Bray factory provides material and requires dealers to use for the education of consumers:

- Care and maintenance brochures for the Bray stores to educate the customers on proper care and maintenance

- Education posters for the store to show the customer about the proper care and maintenance

- Sign-off sheets for the stores to confirm they have reviewed with the customers about the proper care and maintenance

 
 
 

Product Damage VS Normal Product Ware

 

Below is one example of damage from improper power washing

Power Wash Damage copy.JPG
 

Cobweb scratches - This is a normal product wear over months of usage. When product get to this level of wear it is then time to remove a layer or time for a product replacement

 
Cobweb Scratch.JPG
 

Cheetah-wear - This is a normal product wear over months of usage. When product get to this level of wear it is then time to remove a layer or time for a product replacement

 
Cheetah Ware.JPG
 
 
 
 

Product Course 1 Exam